Your Fitness Studio Business Plan: Increase Revenue and Retention with Workshops and Teacher Training
When creating a fitness studio business plan, considering various ways to boost your revenue is essential.
While the short term may be focused on just getting your doors open and offering a few classes, longer term, you’ll need to think about how you can add additional services that will be appealing to your clientele.
One way to do this is by offering workshops and teacher training.
Now, if you’re wondering if teacher training would be a good idea for your studio, consider this:
When DOYOU surveyed 10,000 yogis worldwide to find out what influences them the most in choosing a yoga class, the teacher was the number one draw.
Teachers can have a huge impact on the success of your studio, so why not take an opportunity to boost revenue in both a direct and indirect way?
Here are three reasons your fitness studio business plan should include workshops and teacher training.
#1. Provides Additional Revenue Streams
You know that old saying about not putting all your eggs in one basket?
This is a great thing to consider when building your fitness studio business plan.
As a business owner, having multiple revenue streams can help make your business more profitable and sustainable.
Adding teacher training and workshops at a Pilates or fitness studio is an effective strategy to boost revenue and add some diversity to your revenue stream.
When you offer workshops and teacher training, you’re creating the potential to boost revenue by attracting a wider range of customers and offering a valuable educational opportunity. Workshops and teacher training can be designed for existing and new customers to deepen their understanding of Pilates techniques and principles.
Workshops and teacher training can be run regularly based on the seasonal ebbs and flows of your business. For example, many fitness studios see a big uptick in attendance right after the new year begins. So why not capitalize on that and add in a few workshops?
Conversely, summertime tends to be busier for many people, so maybe you don’t offer teacher training during those months because it’ll be harder to get people willing to commit.
This is a great opportunity to get creative and determine where the demand lies.
Finally, if you’re unsure what kind of workshops your clients might like, ask them! One of the best things about owning a fitness studio is the relationships we build with our clients, so who better to get some feedback from than the people already frequenting your studio?
#2. Attracts Potential Candidates for Hiring
As mentioned above, great teachers are a big factor influencing the types of fitness classes people choose. That’s why you’ll want to consider where you’ll find these amazing instructors when building your fitness studio business plan.
Teacher training programs can significantly improve the hiring process for studio owners in several ways.
Why?
Teacher training programs provide a pool of qualified and trained teachers who have already demonstrated their commitment to Pilates and fitness practice. Studio owners can directly recruit from these training programs, saving time and effort in searching for qualified candidates.
Also these programs and workshops can also attract aspiring Pilates and fitness instructors looking to enhance their skills and knowledge.
When working directly with a pool of teachers, you can observe their skills firsthand and approach the best ones about working at your studio — saving you from spending additional money on recruiting and hiring. Job searches can be time-consuming, and as a business owner, that’s time you could easily use for other business growth activities.
Another thing to consider is that teacher training programs ensure that instructors are well-versed in the studio's specific teaching methodologies and techniques. This reduces the need for extensive onboarding and training for new hires, as they already possess the necessary knowledge and skills.
Finally, teacher training programs often include practical teaching experience and mentorship opportunities, which allow aspiring teachers to gain hands-on experience and receive feedback from experienced professionals. As a studio owner, you’ll benefit from hiring instructors who have already honed their teaching abilities and are better equipped to deliver high-quality classes.
#3. Improves Client Retention
Any successful fitness or Pilates studio owner will tell you that running a sustainable business is just as much about keeping existing clients as it is about attracting new ones.
You want your studio to be THE destination for clients looking for a reputable and comprehensive fitness destination, and investing in the professional development of teachers and providing educational opportunities for clients makes that achievable.
Having well-trained teachers who are committed to quality instruction will help increase your overall customer loyalty and retention.
Teacher training programs often focus on the principles and philosophy of Pilates and fitness, ensuring that instructors have a deep understanding of the practice beyond just the physical exercises. This holistic approach can contribute to a more cohesive and aligned teaching team, as the teachers share a common understanding and approach to Pilates and fitness.
An aligned team means your studio provides consistently good service delivery to the clients and results in a higher satisfaction rate for them. The more satisfied a client is, the more likely they are to keep coming back over and over — not to mention providing excellent word-of-mouth marketing to get more new people in the studio.
Your Pilates or Fitness Studio Business Plan: Workshops and Teacher Trainings are a Must-Have
To ensure sustained success and growth of your Pilates or fitness studio, strategic thinking about revenue enhancement is essential. Incorporating workshops and teacher training into your studio business plan goes beyond mere revenue generation.
Ultimately, this helps you create a more resilient business model, attracts top-tier instructors, and cultivates a loyal client base. By considering these factors, your studio can evolve into a holistic destination that meets and exceeds your clientele's expectations.
Want to grow your boutique studio with a new revenue stream that’s repeatable, reliable, and enhances the experience of everyone who works with and for your studio?
Check out our Pilates Teacher Training Program or book a Power Hour Consulting Session to discuss it.
